Zenzu New Product Launch.
Following Zenzu’s recent business trip to see our Oriental Furniture supplier in China and also the Chinese Furniture manufacturers of solid wooden doors we are moving ahead with the launch of a new website focussed on doors. Separate to the Zenzu Chinese furniture website the new wooden doors website will be aimed at filling an online niche in the market. Google statistics and our own customer research has confirmed that there is high demand for high-end solid wood doors in the UK market place. Given this fact it surprised us to find a niche in the online market. Most UK suppliers online have a realtively low-end offering largely providing veneer doors without much stylistic website imaging and without value added service offerings. It is also almost impossible to buy doors online as you could do through our Oriental furniture website.
Now that we have established who our Chinese furniture supplier will be for wooden doors we have proceeded to the next phase and have had meetings with Roxxor our web developer and e-commerce advisor. Our aim is create a very stylistic interior design orientated website: to achieve this we will need to rely on our pohographer Martin Saban-Smith who has done an excellent job with our Oriental Furniture range. Martin will be responsible for close up shots, full length imaging and also in situ photo-shoots once we have installed doors at a trial location.
Of course the venture is still a launch in to the unknown, but we have run as many market analytics as is feasible given our resources and are confident that the business model which was so successfull when launching the Zenzu oriental furniture business can be replicated with equally impressive results. The aim is to launch a beta site in December so as to hit the January / February peak season in the new year. At the outset we are hoping to be offering unsanded doors, lightly stained doors and a bespoke staining service. We also hope to incorporate a range of handles and doors in keeping with the styles on offer. Initially these will focus on 4 panel and 6 panel colonial doors as well as simple ledge, frame and brace designs. At some stage we would also like to offer a door hanging service having established reliable regional contacts. We hope to bring to bear all of the e-commerce, warehousing, distribution and customer service experience that has been garnered over the last 3 years in running the Zenzu Chinese furniture business. We are looking forward with both eagerness and trepidation.
